Getresponse Vs CostantContact — Which Is The Best Email Marketing Platform For Your Business.

What is Email Marketing?

Email Marketing is another form of a powerful marketing channel that has been in existence for a while. It is a form of direct marketing as well as digital marketing by which email is used to promote a business’s products or services by sending commercial email messages to your email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you. It is said to be one of the best old methods of marketing with 89.9% of conversion.

Why you should use email marketing?

As other digital marketing strategies have evolved, Email marketing has been tagged as an old method of digital marketing but this is far from the truth.

There are many reasons why email marketing is still one of the best of digital or direct marketing you should use according to the following reasons: 

Email marketing is very affordable: The cost per (possible) conversion is so low with email marketing, Mail Chimp allows you to send up to 12,000 emails a month for free.

Easy to measure: Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates.

Almost Everyone uses email: A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the tool.

It Increases brand awareness: social media isn’t the only platform that helps a company’s brand awareness, Email marketing gives you the ability to increase that interest level, that brand awareness, by staying top of mind.

Very High Engaging Level: As the years have gone by, email has fast become one of our main choices of communication. We have all been groomed to reply to an email in some fashion.

Reach customers in real-time: According to Litmus, 54% of all emails were opened on a mobile device. This depicts that more than 70% of people open their email on their mobile phones in real-time.

Comparing Email Marketing Platforms — GetResponse vs ConstantContact

There are several email marketing platforms with different features but we will be comparing two major ones: GetResponse and ConstantContact

GetResponse

GetResponse is a complete online email marketing platform. It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

GetResponse helps you grow your audience, engage with customers, and boost online sales. With over 30 tools in one easy-to-use platform, you can transform your online marketing and bring tangible results

What are the Features of GetResponse?

Marketing Automation: With GetResponse Marketing Automation, Users can build scalable workflows based on customer journeys.

Comprehensive Reporting: GetReponse provides users with robust reports. A few simple reports appear directly in the dashboard, offering a brief overview of campaign success via raw numbers and pie charts.

Landing Page Builder: GetResponse has an intuitive drag-and-drop landing page builder that allows users to create 100% responsive landing pages and web forms. Moreover, GetResponse lets users test, analyze, and optimize their pages to increase conversion rates.

Webinar Integration: Unlike other platforms, the GetResponse webinar platform seamlessly integrates with GetResponse email marketing, allowing users to host product announcements, demos, and training sessions.

ConstantContact

ConstantContact Email Marketing is an outstanding online email marketing tool, designed to help businesses improve their email marketing efforts. It allows users to send targeted, segmented, and personalized emails to increase the relevance of the content with the user, offer advanced automation features, and include detailed analytics.


What are the Features of ConstantContact?

  • With constant contact, Users can create gorgeous emails either from scratch or premade, customizable templates
  • Segment your audiences based on characteristics like user behavior, purchase behavior, or demographics
  • Manage, monitor, and assess the progress of your email marketing campaigns by tracking results in real-time, including open, click, and sign-up rates
  • Support redistributing emails to those who haven’t opened them yet.


Comparing The Benefits of GetResponse vs ConstantContact Email Marketing Platforms 

GetResponse Email Marketing

  • Email Marketing Automation: Get Response offers an extremely intuitive email marketing automation platform even starting with the GetResponse Basic Plan

  • Customer Support: It Provides Customer support  (in seven languages) and 24/7 live chat
  • Platform Features: It provides users with access to most email marketing, email automation, and design features even in its Basic plan.
  • Email Creation & Dispatch: GetResponse caters to your email creation preferences and provides three unique features to help your emails get seen and opened.
  • Pricing: It provides better cheaper prices to customers based on different plans. Also, provide a Forever FREE Plan to start with so Users can experience the good value of GetResponse Email Marketing before Upgrading.
  • Reporting & Analytics: In-depth, intelligent reporting that informs all types of email marketing campaigns.


Note: If after learning the Benefits of GetResponse as I have shown you in this article, You decide it is the best Email marketing Platform that will work better for your business. Click to Buy GetResponse: Save 18% with an annual plan




ConstantContact Email Marketing

  • Email Marketing Automation: ConstantContact offers limited automation options - even with its most advanced plan, Email plus.
  • Customer Support: It provides Dedicated Phone support and additional services and seminars (For a Fee)
  • Platform Features: ConstantContact offers basic email marketing features but others are limited or require you to upgrade for access.
  • Email Creation & Dispatch: It offers a variety of templates and a drag-and-drop editor, but no helpful sending features

  • Pricing: It does provide a longer free trial and a 30-days money-back guarantee.
  • Reporting & Analytics: It reports only basic email marketing metrics, but also offers industry averages to compare with.

Note: If after learning the Benefits of ConstantContact as I have shown you in this article, you decide it is the best Email marketing Platform that will work better for your business. Click to Buy ConstantContact: Save up to 15% when you prepay for 12 Months


Conclusion 

Both GetResponse and ConstantContact are excellent email marketing tools, with a lot of useful features. We will recommend that you check their features and see which one will work better for your Business.